I played a key role in the end-to-end refresh of the Connections Academy brand, helping evolve the visual identity into a more modern, sophisticated system while maintaining the brand’s unique personality and strengthening its connection to the broader Pearson ecosystem. The refresh focused on bringing the brand promise of connection to life through a cohesive visual language that felt contemporary, approachable, and distinctly student-centered.
My work spanned brand strategy implementation, visual identity development, and large-scale rollout. I partnered closely with brand, marketing, and agency teams to develop comprehensive brand guidelines covering logo usage, color, typography, photography, motion, iconography, and digital experiences. I also created and refined key marketing assets, templates, eGuides, and campaign materials that helped bring the new identity to market.
Beyond the creative work itself, I led internal brand training and knowledge-sharing initiatives, equipping design, marketing, and cross-functional teams with the tools and guidance needed to confidently apply the new brand. Through workshops, documentation, and ongoing support, I helped establish scalable systems that ensured consistency across channels while enabling teams to adapt the brand efficiently for future campaigns and communications.
Key Contributions
• Helped develop and implement the refreshed Connections Academy visual identity.
• Created and maintained comprehensive brand guidelines and supporting resources.
• Designed scalable templates, marketing assets, and digital collateral for brand rollout.
• Established standards for photography, motion, iconography, and visual storytelling.
• Led brand training sessions and adoption efforts across creative and marketing teams.
• Supported the transition of existing materials into the new visual system while maintaining consistency and accessibility.
Art Direction & Design: Emily Barker
Creative Direction: Taylor Moore
Copy: Haley Stringer
Creative Direction: Taylor Moore
Copy: Haley Stringer
